companies seem little inclined to listen to the government’s call to reduce prices. Even as
, Parsvnath and Emaar MGF demand rollback of taxes, they are reluctant to commit any price cut.
An association of developers, Confederation of Real Estate
Developers Association of India (Credai), has asked member developers
to reduce prices, but no one seems willing to announce any cuts.
“The government has imposed a number of taxes on the real estate
sector. It needs to roll them back,” said DLF chairman KP Singh. He,
however, didn’t make any commitment on price cut. “Prices are a
function of demand and supply. Today, supply is far ahead of demand,”
he said, adding that housing demand will pick up only after interest
rates are brought down to 6-7%.
Most developers are banking on the possibility that the Reserve Bank
will slash rates that will in turn bring home buyers back into the
market. Many developers don’t think it is possible to slash prices.
Delhi-based Emaar MGF
feels lower interest rates and an improvement in general economic
sentiment are the answer to revive residential market, not price cuts.
Emaar MGF managing director Shravan Gupta says several micro-markets
across the country have already seen a correction of 20-25%.
“We have already cut prices, which have brought our margin down to
15% from 30% last year. If we cut prices further, our margin will get
wiped out,” said Mr Gupta.
Parsvnath Developers chairman Pradeep Jain, too, feels prices are
unlikely to come down, even though builders may focus on small-size
homes to bring down overall cost. “The ticket size will get smaller for
making homes more affordable. But per square feet rate will not come
down,” said Mr Jain. He is the president of the Delhi chapter of
Credai, which gave a call to its 3,500 members on Wednesday to reduce
prices.
There is a wide spectrum of views among developers on price
correction in the residential market. Even as Emaar MGF’s Mr Gupta says
a price correction of around 25% has been seen in several micro-markets
across the country, Mr Jain of Parsvnath says prices have remained
stable. Another Delhi-based realty firm Omaxe CMD Rohtas Goel says
prices have reached ‘rock-bottom’ by having corrected up to 40-50%.
The correction, developers say, is not with respect to the rates at
which transactions were made in the past. “There is no benchmark to
compare rates of new launches. We can only compare it with our
estimates of prices, which similar projects could have fetched in good
market,” says Mr Gupta.
Therefore, price correction, as mentioned by developers, remains
debatable. Developers say price correction can be seen only in new
launches, as old buyers will not allow builders to reduce prices in an
ongoing project.