Developer Nirmal Lifestyle Ltd has tied up with the American Tennis Association to use the US Open brand for amenities at its projects in India.
“We are building sports infrastructure as part of our lifestyle city projects and are doing a series of global tie-ups,” Chairman Dharmesh Jain said.
Under the 10-year arrangement, the Mumbai-based Nirmal will launch U.S. Open-branded tennis academy, club-houses, fitness centres and villas at its township projects under development.
Earlier this year, Nirmal had publicizde plans to set up five integrated townships at a cost of five billion dollar. It will set up another fifteen townships in the second phase.
Nirmal is presently developing a three million square feet shopping mall in Mumbai and a 1,080-room hotel project, jointly with France’s Accor.